Mission

We build GTM systems that grow with you, not against you.

REVx builds high-performance revenue engines for tech companies. Operator-led. Precision-scaled.

Meet the team

The team behind REVx.

25+ years of combined commercial experience in SaaS. We've been BDRs, AEs, enablement managers, operations leads, and sales directors. We know what it's like to chase quota, fight a broken CRM, and inherit a playbook no one uses.

We didn't come from university to build pretty decks. We care about adoption, about building what actually moves the needle, and we listen carefully before we touch anything.

Tobias Binau

Tobias Binau

Founder & CEO

7+ years SaaS, 10+ years commercial. Head of Sales and Founder, Head of Sales at Upodi (acquired by Visma). B2B tech, RevOps, and revenue leadership. Sets the strategic direction at REVx.

Aske Arnesen

Aske Arnesen

COO

7+ years across high-growth startups. Sales Operations Lead, Head of BD, Head of Growth, COO. Operator at Woomio, Dately, and now REVx. Owns delivery, commercial systems, and how we run as a team.

Malthe Aarestrup

Malthe Aarestrup

Consultant & CPO

Built the RevOps and enablement offerings at Radiant before going in-house as Senior Revenue Operations Manager at Relesys. 5+ years across consultancy and operator seats. AI, RevOps, GTM, and the full commercial stack. The bridge between strategy and the systems that make it real.

Luca Giovanni Gudi

Luca Giovanni Gudi

GTM Engineer

GTM automation and AI agents. Builds the infrastructure that lets RevOps systems, enrichment flows, CRM automation, and lead pipelines run smarter, so commercial teams scale without scaling complexity.

Ylfa Margrét Ólafsdóttir

Ylfa Margrét Ólafsdóttir

Revenue Operations Associate

RevOps execution across CRM, automation, and lead infrastructure. Builds and maintains the operational backbone that keeps sales teams focused on selling, not admin.

FAQ

Everything you need to know before we talk.

The questions founders ask before booking a call.

How is REVx different from a traditional GTM agency?

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Most GTM agencies sell campaigns or hand off a deck. We build the operating infrastructure underneath the campaigns: CRM architecture, sales playbooks, pipeline workflows, enablement, and the team rhythm to run them. We stay in the room until your team can run the system without us.

How quickly will we see results?

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Most clients see the first measurable lift inside the first 30 days, usually in pipeline quality, conversion at a specific funnel stage, or rep activity. The full system, repeatable motion, dashboards, trained team, is typically in place by week 12. Results compound from there.

Do we need to have a sales team in place already?

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No. We work with founder-led teams that haven't made their first sales hire yet, and we work with teams of 10+ AEs that need structure. The engagement shape changes, but the diagnosis-to-system approach is the same. If you're pre-first-hire, we'll often help you sequence those hires correctly.

What does the onboarding process look like?

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Week one is a structured GTM audit: we get access to your CRM, call recordings, and funnel data, interview your team, and review your current motion. By end of week two you have a bottleneck map ranked by impact. From there we move into design and delivery, with weekly working sessions and async progress in between.

Is this right for us if we're pre-revenue or post-Series A?

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We're sharpest for SaaS teams between early traction and Series B, the stage where you have something working but it's founder-dependent and not yet repeatable. Pre-revenue clients are usually a fit for our advisory engagements. Post-Series B teams are typically better served by a senior in-house RevOps hire than by us.

How involved do we need to be day-to-day?

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Founders are typically involved 2–3 hours per week during the audit and design phase, and 1–2 hours per week during delivery. We do the building, you do the deciding. We never build a system you haven't signed off on, because if you don't own it, your team won't either.

What tools or tech stack do you work with?

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We're CRM-pragmatic, with HubSpot as the most common stack we deploy. On the outbound and enrichment side we work across the modern stack: sequencers, call recording, enrichment, and AI tooling. We pick what fits your stage and budget, not what we have an affiliate deal with.

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