We create strategic systems for SaaS teams that scale.
A commercial engine that books meetings, closes deals, retains customers, and scales with your business.
A commercial engine that books meetings, closes deals, retains customers, and scales with your business.
We work with SaaS founders and commercial teams at different stages of maturity. The challenges are different at each stage, and so is what we build. Find where you are below.
GTM Lab
Find your product-market-channel fit and build the foundation for your first commercial team.
Where you are
- Founder is the primary seller, no dedicated commercial team yet
- 10-20 customers, mostly from your network or warm intros
- No CRM, or a messy one no one trusts
What you get
- check_circleICP and segment hypotheses tested across 3-4 combinations
- check_circlePositioning, messaging, and persona work for each winning segment
- check_circleOutbound campaigns built and operated to validate channel fit
The outcome
You stop chasing every deal and start selling intentionally. Validated channel, ICPs, segments, personas and messaging.
- No sales playbook, no collateral, no transparency
- Everything lives inside the founder's head
- check_circleCRM setup with the right pipeline stages, fields, and reporting from day one
- check_circleWeekly operating cadence and the data to run it
A high-level sales process that fits them. The foundation you need to confidently hire your first SDR or AE.
What comes next
Clients who find fit graduate to RevOps Foundation
RevOps Foundation
Operationalise your validated GTM into a real commercial engine.
Where you are
- You've validated your ICP, but the team isn't running on it consistently
- 5-15 people in commercial roles, but no clear ownership of process or data
- CRM exists but it's a mess, no one trusts the dashboards
What you get
- check_circleCRM rebuilt and operated
- check_circleTAM mapping and enrichment, who to target, prioritised and data-ready
- check_circlePipeline architecture, deal stages, fields, and automation
- check_circleSales playbook, decks, one-pagers, email templates, call scripts, objection libraries
- check_circleConversational intelligence layer, every call recorded, scored, and auto-synced to your CRM
The outcome
A commercial engine your team trusts and runs without you. CRM, playbooks, data, and handoffs all working as one system.
- Sales is closing deals, but no one knows why some win and others don't
- Marketing, sales, and CS each running their own playbook
- check_circleMarketing, sales, and CS aligned on shared ICP, funnel definitions, and handoffs
- check_circleOutbound infrastructure, lead routing, SLA workflows
- check_circleSales dashboards, pipeline health reporting, weekly operating cadence
- check_circleOnboarding tracks and ramp plans for new hires
New hires ramp on a real onboarding track instead of figuring it out themselves. You stop being the bottleneck, and start scaling the team that takes you to Series A.
What comes next
As complexity grows, clients expand to RevOps Growth
RevOps Growth
Scale the commercial machine into a system that compounds.
Where you are
- The engine runs, but it's not optimised
- Growing pains: broken handoffs between marketing, sales, and CS
- Rep performance varies wildly, no one knows what good looks like
What you get
- check_circleAdvanced CRM architecture: lead scoring, custom objects, complex automation
- check_circleFull customer lifecycle design: lead, MQL, SQL, SAL, opportunity, customer, onboarding, activated, renewed, expanded, churned, win-back
- check_circleStage definitions, transition criteria, SLA frameworks, and handoff workflows across marketing, sales, and CS
- check_circleConversational intelligence layer, AI call scoring, rep-level coaching gaps surfaced, and methodology adherence tracked
The outcome
Every rep measured against the same playbook. Marketing, sales, and CS moving as one. NRR becomes a metric you actively manage, not one you find out about at QBR.
- NRR is unclear, expansion and upsell happen reactively
- Expanding into new segments, new markets, or launching new products, and the current system can't absorb it
- Marketing is becoming a real function, but it's disconnected from sales reality
- The tech stack keeps growing, no one owns it, no one maintains it
- You've hired managers, but they don't have the systems to lead
- Forecasting is more gut feel than data
- check_circleMarketing operations: campaign architecture, attribution, demand gen workflows, pipeline contribution reporting
- check_circleTech stack ownership and maintenance: CRM, outbound, enrichment, call recording, attribution, AI tools, kept clean and integrated
- check_circleAI workflows for accountability and adoption: AI call scoring, automated coaching prompts, deal hygiene checks, forecast accuracy nudges
- check_circleSales playbook v2: segment-specific motions, advanced collateral, objection libraries, competitive battle cards
- check_circleNew-market and new-segment GTM motions: ICP, positioning, channel strategy, launch playbooks
- check_circleProduct launch enablement: messaging, sales training, collateral, pipeline tracking
- check_circleForecast models, growth modelling, cohort analysis, board-ready reporting
- check_circleExpansion and upsell playbooks, NRR tracking, customer health scoring
- check_circleStructured coaching cadences for every rep
- check_circleHiring scorecards, ramp plans, and management enablement for new team leads
- check_circleQuarterly planning, target setting, and operating cadence across the org
New segments, markets, and products launch through the same system instead of breaking it. The tech stack works for you instead of against you. AI workflows keep accountability and adoption high even as the team doubles. Forecasts you can actually defend in front of your board. The commercial machine that takes you from Series A to Series B without rebuilding it on the way.
What comes next
Companies needing revenue leadership expand to Strategic RevOps
Strategic RevOps
Commercial leadership at the executive table.
Where you are
- You don't need another tool, you need a senior commercial partner at the table
- Scaling fast, executive-level decisions happen weekly and the cost of getting them wrong is high
- You're between hires: too big for a Head of Sales, not yet ready for a full-time CRO
What you get
- check_circleEverything in RevOps Growth, fully operated
- check_circleFractional CRO/CSO partnership: weekly leadership presence, exec coaching, commercial strategy ownership
- check_circleQuarterly and annual planning: targets, headcount modelling, segment and product priorities
- check_circleConversational intelligence layer across the full org, deal signals, forecast inputs, and rep performance rolled up at leadership level
The outcome
A senior commercial partner at the table every week, owning the system that runs your revenue and the narrative that defends it. Board meetings without surprises.
- Multiple GTM motions running in parallel, no single owner of commercial strategy
- Board, investors, and leadership team all asking different questions about the same numbers
- Preparing for the next raise, an exit, or a major commercial transformation
- check_circleBoard reporting: the metrics, narrative, and defensibility your investors expect
- check_circleForecast governance: weekly pipeline reviews, monthly forecast calls, commit/best-case/upside discipline
- check_circleFundraising and due diligence support: commercial data rooms, growth modelling, KPI defensibility, investor narrative
- check_circleM&A and commercial due diligence: when you're acquiring or being acquired
- check_circleExecutive team alignment: CEO, CFO, CRO, CMO, CCO operating from the same commercial reality
- check_circleOrg design and senior hiring: when, who, and how to build out the leadership layer
Forecasts you can stand behind. The commercial backbone for your next raise, your next 10x, or your exit. CRO-level partnership at a fraction of the cost, until you're ready to hire your own.
What comes next
Talk to us about your next phase arrow_forward
Pulled in to solve specific problems.
We're also engaged by mature SaaS companies, scale-ups, and PE-backed businesses to fix a well-defined commercial challenge, without a full retainer commitment. Fixed scope, fixed timeline, senior delivery.
Strategy and Market
TAM Mapping & Segmentation
Total addressable market analysis with enriched account lists, ICP scoring, and prioritised segments ready for outbound.
Sized, scored, and routed to the right rep on day one.
Pricing & Packaging Review
Pressure-test your current model against your customers, your competitors, and your next phase of growth.
Outcome: a pricing structure that scales with the business, not just last quarter's revenue.
GTM Launch Sprint
Design and launch a new market, segment, or product motion.
From ICP and positioning through to first outbound sequence, sales enablement, and pipeline tracking.
Systems and Data
CRM Audit & Rebuild
Fix a broken CRM.
Pipeline architecture, deal stages, lifecycle, fields, automation, and data integrity restored. Scoped and delivered fast, no rip-and-replace.
Conversation Intelligence Layer
Install conversation intelligence across every customer touchpoint: calls, meetings, CRM, website chat, support, sales email.
Then structure the output into market feedback your teams can actually use: pain points, objections, feature requests, competitive intel, won/lost patterns, customer language. Routed to product, marketing, sales, and CS. A compounding learning loop that turns every interaction into an edge.
Commercial Data Room
Fundraising-ready commercial data.
KPI defensibility, growth modelling, cohort analysis, unit economics, investor narrative.
Forecast and Planning Reset
Replace gut-feel forecasting with a defensible model.
Pipeline coverage, conversion logic, commit/best-case/upside discipline, and a board-ready output your investors can stress-test.
People and Execution
Commercial Playbook Build
A complete sales playbook from scratch: ICP, segments, personas, messaging, discovery framework, qualification criteria, objection libraries, talk tracks, and competitive battle cards.
Designed to be used, not filed.
Hiring & Org Design
Define the roles, write the scorecards, run the interview loops, and build the org structure your next phase of growth actually needs.
From SDR to CRO, executional layer to executive layer.
Sales Coaching Sprint
Structured coaching engagement for your team.
AI call scoring, weekly 1:1 frameworks, deal reviews, and skill development plans.
"REVx diagnosed gaps in our funnel and built scalable, repeatable sales processes. Clarity and confidence replaced guesswork."
Peter Klit
Co-Founder @ Franklin
"Tobias refined our sales process, tools, and strategy. Stronger process. Improved performance. Risika is positioned for the next growth phase."
Tim Jeppesen
CEO @ Risika
"Results in one month, not three. AEs closing at a pace we hadn't seen. Sharper skills, better focus, quotas exceeded."
Zeth Edwardsen
CEO & Founder @ Woomio
Systems that scale with you.
Identify the bottleneck. Build the fix. Structure, not guesswork.
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